A variety of production features have helped the company throughout its history. These features have helped Lego to create some of the most popular toys in the world. These features include the creation an interlocking mechanism that is unique and the use plastic instead of other materials. These unique features have allowed the company to become the largest toy manufacturer in the world.
The 1960s saw the company continue to grow at a rapid rate. Dagny, Godtfred Kirk Christiansens cousin joined the company in the year 1960 as a model maker. Dagny was an expert at creating massive models and worlds which were displayed in the showroom. This was an effective way to show the possibilities of LEGO bricks, and also to entice children.
In 1971 the LEGO system expanded into new territories with the addition of furniture and dollhouses. The LEGO system grew further in 1972 with the addition of boat and ship sets with hulls floating. In the 1960s, the company started its international expansion by selling in North America via a licensing deal with Samsonite.
In the 1980s the company continued to expand and diversify its offerings, as well as modernize. This was reflected in the establishment of an R&D department, which has worked to keep the LEGO system on top of its game in terms of technology and innovation. The introduction of themed sets enabled users to create specific models without needing to work out the details on their own. This was the beginning of more intricate construction and also allowed children to gain a more hands on experience playing with legos.
